Birdelli wanted to speak of her environmental opinions today, so today she is doing a set up/mock ad as a tribute to Patagonia. She loves the words that Patagonia uses on their website …
“The wild world we love is fast disappearing. At Patagonia, we think that business can inspire solutions to the environmental crisis. This means that what we make and how we make it must cause the least harm to the environment. We evaluate raw materials, invest in innovative technologies, and rigorously police our waste. Take a look at the Common Threads Initiative, bluesign Standard, the Footprint Chronicles and more. We also use a portion of our sales to support grassroots groups working to make a real difference (our “Earth Tax,” to mitigate the damage we do). See Environmental Grants. And also, check out 1% for the Planet.
1% For The Planet® Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the natural environment. We’ve awarded over $40 million in cash and in-kind donations to domestic and international grassroots environmental groups making a difference in their local communities. In 2002, founder of Patagonia, Yvon Chouinard, and Craig Mathews, owner of Blue Ribbon Flies, created a non-profit corporation to encourage other businesses to do the same.”
If only all the Fashion and garment world could agree!
On case you are new to our blog…or you don’t remember who Birdelli is.
Birdelli is our resident Eco Fashion Designer and Model of Green. The Fashion Industry (The Textile Industry) is one of the worst polluters. Fabric printing and dyeing produces a variety of chemicals, dyes, acids and alkalis besides other toxic compounds like heavy metals, which are known for their hazardous properties. The bulk is released as water pollution in the form of residues in waste-streams. Bad stuff. The good news is there are companies, and a fashion trend, to stop all this and there are ways to do it. For instance one can dye fabrics with out water. Even Levis with their “Water” jeans are getting into the big picture. So times are slowly a’changing.
Birdelli job as an Eco Conscious Creatures is to help spread the awareness. To help folks understand why buying Conscious Fashion matters. Rethink your wardrobe. Style, colors and fun are all still available but with the right companies and a little thought you can help the world and look great while doing it!
To find out more about Birdelli and the other members of the Community of Botaniumus- read more.
See you all on Friday with Fun Food Friday!